ABOUT TAI GUO PIN GROUP
Corporate Statement
"Shaping Value, Inspiring Possibility."
Thailand Has Never Been Short of Greatness.
Thailand has never lacked natural resources, skilled people, creativity, or talent.
What we have often lacked is the confidence to believe that products, ideas, and innovations created through Thai knowledge, dedication, and craftsmanship deserve to stand proudly on the global stage under the name of Thailand itself.
That belief became the foundation of TAI GUO PIN GROUP.
We began with one simple mission: to add value to Thailand’s agricultural produce through premium fruit processing, allowing Thai products to be recognised not only for their origin, but for their quality, integrity, and genuine value.
As the organisation grew, we came to realise that every product represents far more than ingredients and manufacturing. Behind every package are farmers, producers, employees, business partners, customers, and young people searching for opportunities to build a better future. Every decision we make has the potential to shape someone’s livelihood, knowledge, confidence, and future.
Today, food production and fruit processing remain at the heart of our business. At the same time, TAI GUO PIN GROUP has expanded into professional services, education, research, human capital development, and national and international collaboration. We believe that contributing to a country’s future should never be confined to a single industry.
Our ambition has never been simply to become a larger organisation. We aspire to become a stronger one, built on capability, discipline, responsibility, and the ability to create lasting value year after year.
We believe a successful organisation should generate sustainable profits, create fair returns for everyone involved, invest continuously in its people, and transform business success into opportunities for others.
For us, success is not measured by how many people recognise the name TAI GUO PIN GROUP.
It is measured by how many people come to recognise the value, potential, and possibilities of Thailand through everything we create.
Who We Are
TAI GUO PIN GROUP is a diversified Thai business group built on a simple belief: business should do more than generate profit. It should create opportunities, strengthen people, elevate products, and contribute to a nation’s long-term competitiveness.
Our name, 泰国品 (TAI GUO PIN), comes from the Chinese language. 泰国 (TAI GUO) means Thailand, while 品 (PIN) is a character rich in meaning. It embodies quality products, thoughtful craftsmanship, and the appreciation of exceptional taste. We chose this name from the very beginning because we wanted the name of Thailand to travel alongside every product, every service, and every partnership we create.
What began with premium Thai fruit processing has evolved into expertise that extends far beyond manufacturing. Over the years, we have developed capabilities in product development, raw material sourcing, quality management, supply chain operations, brand building, market development, and strategic partnerships with organisations across Thailand and around the world.
Today, we serve as a brand owner, manufacturer, distributor, raw material supplier, and trusted business partner to government agencies, state-owned enterprises, publicly listed companies, hotels, and leading private-sector organisations in both domestic and international markets.
Our greatest strength lies not in any single product, but in our ability to bring together knowledge, experience, operational excellence, market insight, and long-term relationships. By combining these strengths, we transform potential into sustainable value that benefits everyone involved.
Whatever business we undertake, our principles remain the same: recognise potential, pursue excellence, build meaningful partnerships, and create lasting value.
Our Purpose
The purpose of TAI GUO PIN GROUP is to transform the potential found in people, agricultural produce, knowledge, and opportunity into lasting value that drives sustainable growth.
We develop products and services that customers can trust, while building an organisation where people are proud to work, learn, and grow. We believe that the true value of business lies not only in what it achieves, but in how it uses its capabilities, resources, networks, and success to create opportunities for producers, communities, education, and future generations.
Rather than focusing on short-term solutions, we are committed to developing long-term potential. We do this by listening, taking action, sharing knowledge, and building systems that empower people to become more self-reliant, continue learning, and create opportunities of their own.
We believe the true purpose of business is fulfilled when the success we create becomes progress for others.
What We Believe
Business Should Create Shared Prosperity
We believe that business should create more than economic value for the organisation itself. It should create opportunities for everyone connected to it, including employees, producers, customers, partners, investors, and communities, to grow, achieve greater stability, and enjoy a better quality of life.
Success Matters When It Can Be Shared
The value of success is measured not only by what an organisation achieves for itself, but by how effectively it transforms its knowledge, resources, opportunities, and achievements into lasting benefits for others.
Sustainable Development Begins with Human Potential
While assistance may solve immediate challenges, lasting progress begins by developing people’s potential. Through knowledge, opportunity, encouragement, and the right environment, individuals can build the confidence and capability to shape a better future for themselves and those around them.
Excellence Is a Responsibility
Excellence is more than a competitive advantage. It is a responsibility. We are committed to quality, high standards, precision, and continuous improvement because our customers, partners, producers, investors, and society deserve nothing less.
Trust Is Built Through Action
Trust is earned through consistent actions over time. It grows by doing what is right, honouring our commitments, taking responsibility for our decisions, and treating every stakeholder with fairness, honesty, and respect.
Our Greatest Legacy Is People Who Grow
The most meaningful legacy any organisation can leave is not measured by its products, buildings, or financial success. It is measured by the people it has inspired, empowered, and enabled to build an even better future than the one it inherited.
How We Think
Every decision we make begins with three simple questions.
“Does this create genuine value?
Can this be sustained over the long term?
Is it fair to everyone involved?”
We do not choose a path simply because it is the easiest or delivers the quickest return. Instead, we consider quality, long-term impact, risk, and the value each decision creates over time.
We are willing to challenge conventional thinking whenever we see an opportunity to improve. We embrace knowledge from diverse disciplines and make decisions based on evidence, reason, experience, and a strong sense of responsibility.
We recognise that excellence is rarely achieved on the first attempt. Every product, service, process, and idea should be tested, measured, refined, and continuously improved. For us, excellence is not defined by a single success, but by the discipline to make good things even better, every day.
Our Vision
We aspire to be a globally competitive Thai business group, achieving sustainable growth through quality, innovation, knowledge, and good governance, while transforming business success into lasting value for people, Thailand, and future generations.
We envision a future where products and services from Thailand are recognised not simply for where they come from, but for their exceptional quality, innovation, and genuine capability. A future where farmers and producers receive fair returns, people are empowered to realise their full potential, young people take pride in their roots, and Thai businesses compete successfully on the global stage without compromising their responsibility to society or the environment.
TAI GUO PIN GROUP will serve as a bridge between Thailand’s capabilities and global opportunities, demonstrating that strong business performance and creating meaningful value for people can truly go hand in hand.
Our Mission
1. Elevate Thailand’s Products and Capabilities
We create products, services, and brands that add value to Thailand’s agricultural produce, knowledge, and talent through quality, innovation, and a deep understanding of the markets we serve.
2. Build Operational Excellence
We continuously strengthen our people, systems, technology, and processes to improve efficiency, transparency, accountability, and our ability to grow sustainably across domestic and international markets.
3. Connect Thailand with Global Opportunities
We build meaningful partnerships with customers, investors, educational institutions, government organisations, and partners around the world to expand markets, exchange knowledge, and create new opportunities together.
4. Develop People as the Organization Grows
We foster an environment where people are encouraged to learn, develop new skills, take initiative, grow as leaders, and realise their full potential alongside the organisation.
5. Transform Success into Shared Value
We use the knowledge, experience, networks, and success we have built to create lasting opportunities for producers, communities, education, and future generations through long-term commitment and meaningful action.
Our Core Values
Do What Is Right
Integrity, responsibility, and fairness guide every decision we make. We do not choose a path simply because it is easier or offers quicker rewards. We choose what we can always stand behind with pride, knowing that lasting trust is earned by doing the right thing, consistently.
Pursue Excellence with Purpose
We are committed to quality, high standards, precision, and attention to detail in everything we do. Excellence is more than a competitive advantage. It is our responsibility to the raw materials we use, the producers we work with, our colleagues, partners, customers, and every resource entrusted to us. We continuously measure, learn, and improve so that everything we create delivers value today and continues to matter tomorrow.
Think Boldly, Act Courageously
We question convention, explore possibilities that others may overlook, and turn ideas into action. We do not wait for perfect conditions before we begin. We learn by doing, improve through experience, and move forward with reason, courage, and responsibility.
Never Stop Learning
No achievement is ever a reason to stop learning. Every experience, mistake, change, and different perspective helps us think more deeply, perform more effectively, and better understand the world around us.
See the Potential in People
We do not judge people solely by where they are today. Instead, we look for who they can become when given opportunity, trust, guidance, and the environment they need to thrive.
Grow Together
We do not see success as a competition where one side wins and another loses. We believe lasting success is achieved when everyone creates value, grows fairly, and succeeds together.
Pass on Wisdom, Shape the Future
Knowledge, experience, and wisdom become more valuable when they are shared. We are committed to passing them on so that others can make better decisions, create new opportunities, and build an even better future than the one we leave behind.
"We do not simply build a growing business.
We build people who can grow, create value, and pass on their wisdom to future generations."
What We Do
TAI GUO PIN GROUP operates across multiple business sectors connected by a single guiding principle: transforming knowledge, expertise, high standards, and strong partnerships into lasting economic and social value.
Food & Agriculture
We develop, process, source, brand, and connect Thai agricultural products with markets across the value chain, from raw material selection, product development, manufacturing, quality assurance, and packaging to marketing and distribution in both domestic and international markets.
Our role goes far beyond building brands. We also operate as a manufacturer, distributor, and sourcing partner for businesses. Through these roles, we create greater value for agricultural products, expand market opportunities for producers, and strengthen the global competitiveness of Thai products.
Professional Services
We provide professional translation and interpreting services, cross-cultural communication, business consulting, and other specialised professional services. By combining expertise, contextual understanding, precision, and international standards, we help individuals and organisations communicate clearly, operate confidently, and succeed internationally.
Learning, Research & Human Development
We promote learning, research, practical experience, and knowledge exchange to strengthen skills, broaden perspectives, develop leadership, and help people adapt to a changing world.
Our goal is to connect academic knowledge, business experience, and real-world challenges so that learning leads to practical outcomes and lasting impact.
Wisdom, Opportunity & Future Generations
We develop long-term initiatives that support producers, communities, education, and young people through knowledge sharing, skills development, mentoring, internships, scholarships, and programmes that empower people to become self-reliant and create opportunities for others.
We do not see these efforts as separate from our business. We believe that as an organisation grows in knowledge, capability, and resources, so too does its responsibility to create lasting value beyond commercial success.
How We Create Value
Every business creates products or services.
We believe great businesses create something more.
Our approach to creating value follows a simple but continuous process.
Discover → Develop → Connect → Scale → Share
Discover
We begin by understanding people, products, markets, challenges, and opportunities that have yet to reach their full potential.
Develop
We combine knowledge, experience, technology, high standards, and creativity to develop products, services, brands, and systems that deliver lasting value.
Connect
We bring together producers, professionals, customers, partners, investors, educational institutions, and markets across Thailand and around the world, ensuring that potential finds the opportunities it deserves.
Scale
We build systems that improve efficiency, support sustainable growth, and create broader impact without compromising quality, responsibility, or fairness.
Share
The value we create should never stop with us. We share it with everyone who contributes to our journey through income, employment, sourcing, skills development, knowledge sharing, investment, and new opportunities.
Our Impact
We believe business success should create value far beyond financial results. That is why we strive to create lasting positive impact for people, communities, the economy, and the world around us.
Farmers & Producers
We increase the value of agricultural products, improve production standards, expand market opportunities, and build fair business relationships that support producers’ income, stability, and long-term growth.
Employees & Colleagues
We foster a safe, inclusive, and respectful working environment while supporting continuous learning, professional development, leadership, and a good quality of life.
Customers
We deliver products and services that are high in quality, safe, reliable, and genuinely useful, while taking responsibility for the customer experience from beginning to end.
Business Partners
We build long-term partnerships based on transparency, fairness, trust, and the creation of shared value, enabling everyone to grow together.
Shareholders & Investors
We manage our organisation with financial discipline, good governance, effective risk management, and long-term decision-making to protect and enhance shareholder value while delivering sustainable returns.
Future Generations
We support education, research, practical learning, skills development, and future-ready thinking so that young people can realise their potential and contribute meaningfully to society.
Communities & Society
We share knowledge, support career development, encourage self-reliance, and help build systems that enable communities to create opportunities and improve quality of life over the long term.
Thailand
We add value to Thai products and services, create jobs and income, promote the use of domestic resources, develop human capital, and strengthen Thailand’s competitiveness through quality and innovation.
Women, Equity & Diversity
We promote equal opportunities regardless of gender, age, ethnicity, religion, disability, sexual orientation, gender identity, culture, or background, while supporting women as leaders, entrepreneurs, and changemakers.
Environment
We promote the efficient use of resources, reduce waste, manage it responsibly, and support more sustainable patterns of production and consumption that minimise long-term environmental impact.
Global Community
culture while conducting business with respect for human rights, business ethics, and the United Nations Sustainable Development Goals (SDGs), contributing to a more peaceful, fair, and sustainable world for present and future generations.
"We do not simply build a growing business.
We build people who can grow, create value, and pass on their wisdom to future generations."
How We Measure Success
We believe that organisational success should not be measured by financial performance alone. It should also be measured by the strength of the business, the value created for stakeholders, and the positive impact the organisation creates for Thailand and the global community.
Strong and stable financial performance enables an organisation to invest, develop, innovate, and fulfil its long-term commitments. At the same time, financial growth becomes more meaningful when it creates income, employment, knowledge, opportunities, and a better quality of life for the people who grow alongside the organisation.
For this reason, we have established a success measurement framework built around three pillars. Together, they assess business performance, the value shared with stakeholders, and the positive impact the organisation creates for Thailand and the global community. As the organisation grows, this framework will continue to evolve into a clear, transparent, and verifiable system of performance indicators.
Pillar 1: Financial Strength 55%
This pillar measures the organisation’s ability to achieve stable and sustainable growth through revenue, profitability, cash flow, enterprise value, operational efficiency, and good governance. These foundations enable the organisation to invest, manage risk, and deliver appropriate long-term returns to shareholders and investors.
1.1 Revenue Growth: Assessed through annual revenue growth, the expansion of the customer base, distribution channels, product and service portfolios, and the proportion of revenue generated from new domestic and international markets.
1.2 Profitability: Assessed through gross profit margin, operating profit, net profit, and the organisation’s ability to maintain profitability amid changing costs and market conditions.
1.3 Operating Cash Flow: Assessed through the core business’s ability to generate cash flow, the effective management of working capital, and the availability of sufficient cash to support operations, investment, and the fulfilment of financial obligations.
1.4 Liquidity & Financial Stability: Assessed through cash reserves, liquidity ratios, debt structure, the ability to meet financial obligations, and preparedness to withstand economic volatility.
1.5 Operational Efficiency: Assessed through unit costs, the efficiency of production and service processes, the responsible use of resources, and the ability to reduce waste without compromising quality.
1.6 Shareholder & Investor Returns: Assessed through returns on investment, dividends, growth in enterprise value, and long-term returns that are appropriate to the level of risk.
1.7 Enterprise Value Growth: Assessed through growth in business value, brand strength, intellectual property, the customer base, organisational systems, partner networks, and the potential to generate future revenue.
1.8 Scalability & Investment Capacity: Assessed through the readiness of capital, people, technology, management systems, and supply chains to support growth while maintaining the organisation’s quality, stability, and standards.
1.9 Revenue Diversification & Risk Management: Assessed through the balance of revenue across products, services, customers, distribution channels, and markets, as well as the organisation’s ability to reduce excessive reliance on any single source of income.ป
1.10 Governance & Transparency: Assessed through the accuracy of financial information, internal control and audit systems, compliance with laws and regulations, the management of conflicts of interest, and the transparent disclosure of material information.
Pillar 2: Stakeholder Value 25%
This pillar measures the value the organisation creates for customers, employees, farmers, producers, suppliers, business partners, and all other stakeholders. We believe sustainable growth can be achieved only when every party benefits, develops, and creates shared value together in a fair and responsible manner.
2.1 Product & Service Quality: Assessed through consistency of quality, compliance with relevant standards, the number of complaints, product return rates, and continuous quality improvement.
2.2 Customer Satisfaction: Assessed through customer feedback, satisfaction levels, the overall experience of using our products and services, and the effectiveness of our approach to listening and resolving problems.
2.3 Brand Trust & Loyalty: Assessed through repeat purchase rates, the duration of customer relationships, referrals, customer retention, and the level of confidence the market places in the organisation.
2.4 Customer Value: Assessed through the ability of products and services to meet customer needs in terms of quality, price, convenience, safety, functionality, and the overall customer experience.
2.5 Employee Growth & Career Progression: Assessed through opportunities for learning, skills development, increased responsibility, career advancement, and employees’ potential to grow alongside the organisation.
2.6 Employee Engagement & Well-being: Assessed through levels of organisational engagement, employee retention, workplace safety, work-life balance, and overall quality of life.
2.7 Producer Growth & Prosperity: Assessed through increased value of agricultural output, fair income growth, the stability of purchase orders, improvements in production quality, and opportunities to access new domestic and international markets.
2.8 Fair Partnership: Assessed through transparency in business practices, fairness in negotiations, timely payment, the appropriate sharing of benefits, and long-term collaboration that creates mutual value.
2.9 Long-term Partnerships: Assessed through the continuity of collaboration, the development of joint projects, the level of trust between organisations, and outcomes that create sustainable shared value.
2.10 Economic Value Distribution: Assessed through the proportion of economic value distributed to employees, producers, suppliers, shareholders, communities, and the public sector through wages, procurement, taxes, dividends, investment, skills development, and social initiatives.
Pillar 3: National & Global Impact 20%
This pillar measures the positive impact created by the organisation through enhancing Thai products and services, developing human capital, creating opportunities, protecting the environment, and building international cooperation. Its purpose is to support Thailand’s development and contribute to the long-term sustainability of the global community.ศ
3.1 Enhancing Thailand’s Products & Services: Assessed through the creation of added value for Thai products and services, innovation, brand development, and higher standards that strengthen Thailand’s competitiveness in global markets.
3.2 National Economic Contribution: Assessed through export revenue, employment creation, the use of domestic materials and services, tax contributions, and the creation of added value within the Thai economy.
3.3 Human Capital Development: Assessed through support for education, training, research, skills development, knowledge transfer, and the number of people who benefit from development initiativ
3.4 Future Generations: Assessed through educational opportunities, practical work experience, scholarships, mentoring, and preparation that enable younger generations to discover their potential and contribute fully to society.
3.5 Women’s Empowerment: Assessed through the creation of opportunities for women in leadership, entrepreneurship, career development, access to resources, education, and equal participation.
3.6 Diversity, Equity & Inclusion: Assessed through the creation of an environment that respects the dignity of every individual, promotes equity and participation, and prevents discrimination on the basis of gender, age, race, religion, disability, gender identity, or background.
3.7 Community & Social Development: Assessed through the outcomes of initiatives in education, career development, knowledge sharing, self-reliance, and the improvement of beneficiaries’ quality of life.
3.8 Environmental Responsibility: Assessed through the efficient use of energy, water, and raw materials, waste reduction, responsible packaging management, and the reduction of environmental impacts arising from the organisation’s operations.
3.9 Global Collaboration: Assessed through the development of networks and cooperation with organisations, businesses, governments, educational institutions, and partners around the world to exchange knowledge and technology and to develop joint initiatives.
3.10 Contribution to the Sustainable Development Goals (SDGs): Assessed through the outcomes of activities aligned with the United Nations Sustainable Development Goals across economic, social, environmental, and governance dimensions, contributing to a sustainable future for both present and future generations.
Our Journey
TAI GUO PIN GROUP began its journey in 2014 with the establishment of its first company. From the very beginning, we believed that Thailand’s agricultural products could become far more than raw materials when developed through knowledge, high standards, innovation, and a deep understanding of the market.
We started by developing and producing premium healthy dried fruit products, carefully selecting raw materials from the regions of Thailand best suited to each type of fruit. Every stage of the value chain has been continuously refined, from sourcing and processing to quality control, brand development, and distribution across domestic and international markets.
Over more than a decade, we have built extensive expertise in product development, value chain management, commercial operations, and market development. This has earned us the confidence of government agencies, state enterprises, publicly listed companies, hotels, major businesses, and organisations in Thailand and abroad, who trust us as a manufacturer, distributor, sourcing partner, and long-term business partner.
That trust has never been built on products alone. It has been earned through our commitment to consistent quality, reliable delivery, a genuine understanding of our customers’ needs, and partnerships that create lasting value.
As our business became stronger, so too did the scope of the value we create. What began with agriculture and food has grown to include professional services, knowledge development, research, human capital development, and international collaboration.
Although our businesses continue to evolve with the changing world, our guiding principles remain unchanged: pursuing operational excellence, growing with discipline, and transforming organisational success into value that can be shared with others.
For us, our journey is not measured simply by the years that have passed. It is reflected in the capabilities we have developed, the trust we have earned, and our growing ability to create and share meaningful value with people, Thailand, and the global community.
Looking Ahead
The future of TAI GUO PIN GROUP will not be defined by the size of the organisation alone. It will be defined by our ability to recognise opportunities before they become obvious, and by our readiness to transform those opportunities into lasting value.
We will continue building our future on strong business fundamentals: a resilient business model, healthy cash flow, transparent governance, disciplined risk management, and prudent capital allocation. These foundations will enable us to invest with confidence, expand responsibly, and navigate change with resilience.
Our next stage of growth will be driven by strengthening and broadening our core capabilities across food and agriculture, product development, sourcing, brand building, market development, professional services, technology, research, and human capital development.
As new opportunities emerge, we will selectively expand into businesses and markets that build upon our core capabilities, align with our mission, and demonstrate the potential to create sustainable long-term value. Every investment will be carefully evaluated for its strategic fit, commercial viability, organisational readiness, risk profile, and the value it creates for our stakeholders.
We will never grow faster than our ability to manage responsibly, nor will we sacrifice long-term trust for short-term results.
Our ambition is to develop TAI GUO PIN GROUP into a platform for collaboration that connects Thai producers, businesses, investors, educational institutions, government agencies, and partners from around the world. Together, we aim to create new products, services, knowledge, and economic opportunities that generate lasting value
Technology, data, and innovation will continue to strengthen the way we operate, improve decision-making, enhance customer experiences, and enable business models that can scale internationally. At the same time, we will continue investing in our people, management systems, and organisational culture, recognising that sustainable growth begins with strong foundations from within.
Our long-term ambition is not simply to build a successful business for one generation, but to build an organisation that continues to learn, adapt, and create new value for generations to come.
We aspire to build an organisation that earns the confidence of investors, the trust of customers, the commitment of partners, the pride of its people, and the respect of society.
For us, the future is a long-term journey where financial performance, competitiveness, and positive impact advance together. A truly sustainable organisation is not one that succeeds only once, but one that continues creating value across generations.
"The true meaning of every value TAI GUO PIN GROUP creates lies in its ability to open new possibilities, improve quality of life, and build a better future for people, Thailand, and the global community, creating lasting value across generations."
Address
Contact Our Production or Sales Team
Telephone
Bangkok Head Office
TAI GUO PIN Modern Trading (Thailand) Company Limited
162 TAI GUO PIN Building, Suksawat Road, Rat Burana Subdistrict, Rat Burana District, Bangkok 10140, Thailand
Phra Pradaeng Office, Samut Prakan
338 Moo 5, TAI GUO PIN Building
Bang Phueng Subdistrict, Phra Pradaeng District, Samut Prakan 10130, Thailand
TAI GUO PIN Factory, Rayong
15/8 Moo 15, Taphong Subdistrict
Mueang Rayong District, Rayong 21000, Thailand
Khao Lak Branch & Warehouse
56/80 Moo 5, Khuk Khak Subdistrict
Takua Pa District, Phang Nga 82220, Thailand
Koh Samui Branch & Warehouse
70/39 Moo 1, Mae Nam Subdistrict
Koh Samui District
Surat Thani 84330, Thailand
Production Department
(+66) 2 095 2777
Factory, Warehouse & Logistics
(+66) 93 809 9180
Administration, Accounting, Finance & Purchasing
(+66) 93 809 9181
Domestic Sales
(+66) 93 809 9185
Founder & International Sales
(+66) 83 443 1177
Administration & Executive Support
Admin@Taiguopin.com
Domestic Sales
Sales@Taiguopin.com
Production & Logistics
Warehouse@Taiguopin.com
Retail Sales
StoreManager@Taiguopin.com
Finance
Finance@Taiguopin.com
Accounting
Accounting@Taiguopin.com
Founder & International Sales
Jennifer@Taiguopin.com